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Todd Stanton is a senior broadcast, digital and print writer with award-winning success in general consumer/B2B advertising, DR and CRM communications.

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Media Report

01

Apr
2013

In Media Report

By Todd Stanton

It Doesn’t Get Any Hotter

On 01, Apr 2013 | In Media Report | By Todd Stanton

Mexico’s Center for Digital Culture

Just back from Mexico City–and a visit to its new Center for Digital Culture. A subterranean museum under the Paseo de Reforma (look for the post-modern, 350ft.-high monument to Mexican Independence that stands above it), this government-sponsored exhibition space opened just last year. And it’s a must see.

Featured right now is an installation by Mexican artist Ricardo Cortez that blew us away. After a brief introduction (stenciled on the wall as you enter), we walked into an open, biomorphic space bathed in color and sound. A sizzling pink morphing into an electric blue, then violet, then green–all to the tune of an echoing, primal chant. According to the artist, the effort (successful, I’d say) engineered to evoke our most instinctive reactions to changes in what we see, hear and feel around us.

lights

Leaving the show, I asked a Museum guide if there was any written material on the Installation. No paper here, she said, it’s all online. Duh. http://www.centrodeculturadigital.com.

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