Thinking Out Loud
Lather. Rinse. Repeat?
On 27, Mar 2013 | In Thinking Out Loud | By Todd Stanton
Are consumers really that dumb?
Lather. Okay. Rinse. Of course. Repeat. Why not! Because even if there is absolutely no practical or emotional reason to double my intake of this product, I’m going to do it anyway.
Are we really that mindless? Though some may argue, I say no.
By the same token, it does make you wonder. What does a bottle of shampoo tell us about why consumers blindly follow the command to consume? To “act now?” Or for that matter, to “just do it?” The answer: Tell people something they believe, and they’ll believe the next thing you tell them.
Obvious, right? Time is running out–FACT, so “call today.” Fast food is all the same–FACT, so “have it your way.”
You bet your ass I will!
But what intrigues me most is when the formula gets more complex. Take “Think Different.” On its own, the call to action implies I’m an uninspired clone. So what tees it up? Something I simply cannot argue with–the brilliance of Einstein, the creativity of Picasso. Suddenly, “thinking different” makes me a Nobel Prize winner. And what’s the first way to prove that I’m a candidate for Mensa? Buy an Apple.
Where do I sign?