TODD STANTON
Copywriter/Creative Director

Profile
Senior broadcast, digital and print writer with award-winning success in general consumer/B2B advertising,
DR and CRM communications • strategic, conceptual thinker • versatile wordsmith • business–side planning
and budgeting savvy • director-level manager • polished presenter • history of winning and growing accounts

Client Category Expertise
• Financial/Investment Services
• Life/Health/Property Insurance
• Consumer Banking/Credit Cards
• DTC/OTC Pharmaceutical
• Telecommunications/Networks
• Recreation/Fitness/Wellness
• Corporate Image/Public Service
• Travel/Hospitality/Retail

Work History

Prudential Financial, Newark, NJ
Creative Manager, 2018-present
In-house: DTC lead writer for digital acquisition, retention,
content strategy, UX, product positioning and style guides

Wilson, New York
Associate Creative Director, 2014-17
Clients: Nationwide, Charter Communications (Spectrum)
Kiser Permanente, Peloton, MasterCard, AARP

CDMi Connect; LLNS, New York
Copy Supervisor, 2013-14 (Freelance)
Clients: Otsuka Pharmacueticals (Tolvaptan), Wyeth (BeneFIX),
Genentech (Tamiflu, Rituxan), Eisai (Banzel), J&J (Ethicon Instruments),
Warner Chilcott (Asacol)

G2 Worldwide, New York
Group Creative Director, 2010-13
Clients: Time-Warner Cable, Aetna, BMW Financial Services,
Weight Watchers, Capital One, Nestle Waters, Fidelity Investments

RTCrm Y&R, New York
Senior Copywriter; 2008-10
Clients: Endo, Abbott, Bayer, Wyeth Pharmaceuticals;
Timex, Vanguard, Citizen’s Bank, Office Depot

DraftFCB, New York
Creative Director; 1996–2007
Clients: Verizon, American Express, Citibank, Avis, NAACP, Motorola,
RJ Reynolds, CIT Group, Merck Medco, BusinessWeek, AARP

McCaffery Ratner Gottlieb & Lane, New York
Copywriter, 1992-96
Clients: Olympus Camera, AT&T, Jean Patou, Hilton Hotels,
General Cigar, Italian Trade Group, Aiwa, New Jersey Lottery

Education
B.A. Degree, English, University of California, Berkeley

Software
MS Word, Excel, Keynote, Adobe

Portfolio
tpstanton.com

Awards
ADDY, New York Festivals, Caples, Echo, Mark

Documentary Film
Writer of “Lost Road of the Popes” lostroadofthepopes.com
Jury Award Winner, 2010 Houston WorldFest Film Festival
Official selection of the 2010 Los Angeles Cine Gear Expo.